The line was conceived by Yanai Van’s vision. It is produced using his knowledge and expertise, a research and development team in a state-of-the-art laboratory, experienced chemists using the finest ingredients both nature and science offer, and the latest technologies available. The entire line is color-safe, alcohol-free, and is produced with no animal testing.

Yanai's products were also awarded the 2005 Academy Award for "Exceptional quality hair products and outstanding service."